ETS Global launches a new corporate website: www.etsglobal.org - 31/08/2008

ETS Global, the leading academic and business assessment company, has launched its new corporate website – www.etsglobal.org. This new website is, in fact, a richer and more effective version of the older ETS EMEA site. According to Benoit Thao (Chief Operating Officer, ETS Global), the driving force behind the ETS Global websites, “The old family of EMEA websites was our first attempt at creating a strong online presence, and it surpassed internal expectations. However, ETS Global as an organisation has grown and changed, and with it have changed our objectives for e-marketing, thus necessitating some essential changes in our online strategy.”

Accordingly, the objectives for the new website were:

• To provide simplified and quick access to all product information
• To provide customers with local information and local contacts – each country will have its own ETS Global website that will not only be translated into the local language(s), but will also contain localised and specific information
• To provide quick access to purchase of and registration for test sessions
• To enhance the all-around experience of a visitor and make it a user-friendly and informative site

The new ETS Global website promises to be easy to navigate, with a stronger product and business logic than before, combined with a primarily B2B focus. It is designed to allow quick access to important features like the online store, practice material, test centres, etc.

“Visually appealing, easier to navigate, with new functionalities and a strong brand and product messaging, the new ETS Global website promises to attract even more visitors than the earlier website,” declares Dana Allen, Director, Marketing and Communications. The new website can be accessed at www.etsglobal.org. Visitors will be automatically redirected to their country websites through IP recognition.